Swiss rolls are a type of sponge cake, where the ingredients are baked into a thin cake in the oven, with jam, cream, and chopped pulp, and rolled into a shape.

You can also add a mixture of cocoa powder and coffee powder to form a fluffy sponge-like roll cake.

Whenever you eat a cake roll, you will first experience the flavor and fluffiness of the cake and the richness of the layers.

Then comes the smooth texture of the cream, and then slowly mix the two soft and hard flavors together, and then with a cup of coffee, you can start to enjoy a pleasant afternoon tea.

In fact, the Swiss roll is called from Taiwan, in foreign countries, there are a variety of names, such as Japan is called "roll cake".

In France is called Roulade, which is translated into Chinese and is also the meaning of the cake roll, after all, "roll" this form, a very visual expression of the characteristics of this cake.

As for why Taiwan calls it a Swiss roll?

It is said that in the 1961s, the U.S. Wheat Associates promoted this type of pastry to Taiwan in order to promote American flour, and the U.S. called it a specialty from Switzerland, so Taiwan followed suit and called it "Swiss roll".

Legend has it that an English dessert chef creatively smeared jam on top of a sponge cake and made it into a cake roll.

He wanted to promote this dessert, but because the practice was so simple, wasn't it just rolling the cake up?

In the days before chiffon cake, he used a whole egg whipped sponge cake, which was already an "old dessert" at that time.

He was worried that the new dessert would not be easy to buy, so he made a marketing plan to give the new cake roll a foreign name - "Swiss Roll".

This new product is not a brand new product, but an innovation of an old product, or a new expression, which makes it easier for people to accept.

In Europe in the 19th century, there were no computers and no Internet, and people could not verify whether the Swiss roll had anything to do with Switzerland or not.

When customers saw the new "Swiss roll", with its lovely appearance and tempting taste, plus the exotic name, the Swiss roll was a big hit once it was launched.

Other businesses followed suit and the Swiss role quickly became popular in the UK.

In addition to the English-speaking countries in the world called Swiss rolls, all other countries are called cake rolls.

The difference between them is only the difference between their respective languages, translated into Chinese the meaning of the volume.

In the process of finding the origin of the name of the cake roll surprisingly stumbled upon an advertising and marketing case, that is the Swiss roll promotion, but please do not simply think that the success of the Swiss roll is a successful marketing case.

You should know that only the success of the cake itself, and successful marketing promote its development.

If a cake is not good, then you up again nice name is only a one-time consumption, can not form word-of-mouth wide, there will not be today's Swiss rolls.

Recently society has re-popularized the artisan spirit, some artisans do a very good product, but do not care about marketing, then the idea is not quite right, perhaps he should learn more about the story of the Swiss roll.